Advertising in the Schools

  That BCCPAC lobby the Ministry of Education and the BC School Trustees’ Association to prohibit commercial advertising which targets the students in the schools. Advertising Defined: the oral, written or graphic statement made by the seller in any manner in connection with the solicitation of business which calls for the public’s attention to it by emphasizing the desirable qualities so as to arouse a desire to buy or patronize in exchange for financial payment. Advertising Is Not: the sale of goods and services to the districts, schools or the PACs for market value, which have brand names, trademarks, logos, or tags for product or service identification purposes; nor is it the placement of vending machines in the schools.